Job Overview

We are seeking a results-driven SEO Specialist to enhance our online presence and drive organic traffic. The ideal candidate will have a solid foundation in SEO principles, with hands-on experience in keyword research, technical SEO, and backlink acquisition. This role requires a proactive individual who stays updated with the latest SEO trends and algorithm changes.

Key Responsibilities

• Keyword Research & Strategy:
  • Conduct comprehensive keyword research to identify opportunities and gaps.
  • Develop and implement effective SEO strategies to improve search rankings.
• Technical SEO:
  • Perform regular website audits to identify and rectify technical issues.
  • Optimize website structure, URL architecture, and site maps for better crawlability.
  • Ensure mobile responsiveness and improve page load speeds.
• On-Page Optimization:
  • Optimize meta tags, headers, and content for target keywords.
  • Collaborate with content creators to ensure SEO best practices are integrated.
• Off-Page SEO & Link Building:
  • Develop and execute link-building strategies to acquire high-quality backlinks.
  • Monitor backlink profiles and disavow harmful links when necessary.
• Analytics & Reporting:
  • Use tools like Google Analytics and Search Console to monitor performance.
  • Prepare regular reports on SEO metrics and provide actionable insights.
• Collaboration:
  • Work closely with the content, design, and development teams to implement SEO recommendations.
  • Stay informed about industry trends and algorithm updates to adjust strategies accordingly.

Qualifications

• Bachelor’s degree in marketing is a plus.
• 2–3 years of proven experience in SEO, with a focus on technical SEO and link-building.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Strong understanding of search engine algorithms and ranking factors.
• Familiarity with HTML, CSS, and basic JavaScript.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• SEO certifications from recognized institutions or platforms.
• Knowledge of other digital marketing channels, such as PPC and social media.